LAME Clothing Project Launch Press Release

For Immediate Release:

Contact:
Triston Dimery
CEO/ Designer
720-917-8935
T.Dimery@lametoday.com

The L.A.M.E (Living Ambitious through Meaningful Existence) Clothing Project is celebrating our official launch firmly scheduled for February 4, 2011. Our brand speaks for the life learners, creative leaders, and change makers in their own everyday lives. It is the L.A.M.E belief that people are complex, but their formula is still overall very simple. Life can be defined as a balancing act, and we want you to do whatever you do with style, in our apparel available February 4, 2011 exclusively at www.lametoday.com.

“Over and over, I attempted to create numerous concepts for this line. Generic pre-cautious marketing schemes flooded my mind at the time, but it was not until the moment that I actually began Living Ambitious through Meaning Existence that I had begun using my own ideas, opinions, and art to define the line. Though I’ve admired so many great artists in this industry, I had to acknowledge that my creations are as influential, and only I can see them through, making them truly unique and so genuine. This moment of self acceptance and clarity is what we want to promote through our designs.”
- Triston Dimery, CEO/ Designer

The inspiration behind this line is to formulate progressive thoughts into a walking billboard as a means of being heard, seen, and sincerely experienced. With The L.A.M.E Clothing Project brand, the objective is to literally lead, learn, and change. Beginning by promoting the experience of embracing leadership in one’s own thoughts’, through which have been heavily influenced, and over saturated by pop culture, technologies and media. As well, though eyes see differently, the realization of being a student to the universe always promotes the need for learning and further growth. Likewise, this will change the perception on how life can be embraced, and defined.

L.A.M.E. is a fashionable stance on celebrating individuality. With each piece, it is up to the consumer to relate the designs to their own interpretation. A word, image, or statement can be read in so many ways, and all those interpretations are worthy of being celebrated. Living Ambitious through Meaningful Existence directly relates to whatever one does, at each second, of each moment, in each day. This marks’ a celebration in every moment of life’s endeavors. No strings attached in presentation, no limits to adhere to, just ambition to live by.

Founded in 2010, by Triston Dimery, The L.A.M.E. Clothing Project is a vibrant apparel brand crafted to outfit the L.A.M.E lifestyle. Living Ambitious through Meaningful Existence each month aims to complete five to ten hours of community service, as well as donate ten percent of our proceeds to a given charitable organization. For more information on The L.A.M.E. Clothing Project visit www.lametoday.com.